Why Your Business Requires Security

The States and Federal Identity Theft and Privacy Protection Laws now require businesses, agencies and organizations of all sizes to protect all personal information they store, and report to all their customers whenever a breach occurs. The financial ramifications after having a data breach can be very substantial to both present and future business. In some many cases a company never does recover from a breach and is forced to close down. Currently, the average cost on a company is $3.7M per incident.
May
04

Identity Theft Affects Email Marketing

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The economy, layoffs, fear and everything else that are making people nervous about the future has also lead to a rapid increase in small internet businesses popping up. With today’s  tools a person could potentially have a business up and running in hours. However…

Identity theft has raised the bar in blocking access to your new and existing customers using email marketing campaigns. In the past we may have found spam annoying as it filled up our in box, but with phishing, pharming, social media spying, etc.  all being used to steal one’s personal information, it’s gotten to the point of customers not opening, blocking and erasing all correspondences (legitimate or not). Hey, better safe than sorry.

All the so-called business cost savings that can be achieved using electronic media may be flying out the window. Aweber, Constant Contact, and others all have great products and these attacks are not their fault. Just realize that their identity has also been stolen: their brand. But as a business owner do you want to pay monthly service fees if all your marking efforts only end up in eTrash.

So, before starting a large, expensive email marketing campaign, determine if your customers will even read or click onto anything you send them. Maybe the new way to keep your customers informed is by creating a blog and posting your information and stories there. This strategy forces your customers to come to you and keeps them in control.

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