Why Your Business Requires Security

The States and Federal Identity Theft and Privacy Protection Laws now require businesses, agencies and organizations of all sizes to protect all personal information they store, and report to all their customers whenever a breach occurs. The financial ramifications after having a data breach can be very substantial to both present and future business. In some many cases a company never does recover from a breach and is forced to close down. Currently, the average cost on a company is $3.7M per incident.

Archive for May, 2010

May
26

ATT Internet Outage

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We are monitoring what was the cause of the large internet outage yesterday. Don’t know if it was a security attack or some faulty equipment. Eitherway, when was the last time you backed up your website data?

Categories : General
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May
22

Facebook Privacy Settings

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“ATTENTION !!!!!!! As of today, there is a NEW PRIVACY setting called “Instant Personalization” that shares data with non-Facebook websites and it is automatically set to “Allow”. Go to Account> Privacy Settings > Applications and Websites > Instant Personalization> Edit Settings, and uncheck “Allow”. BTW if your friends don’t do this, they will be sharing information about you.

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May
18

How Secure are the Secure Email Programs?

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HITECH is the latest requirement to secure HIPAA. And while there are many parts to these regulations, the latest question I have been getting is finding a good secure email and encryption document attachments application. Well, it turned out to be like asking me for a good flavor of ice cream. It really depends on your taste. There are many different ways companies have implemented security.

In the world of secure emails the choice may be based around your preferred communications channel (smart phone, PC, netbook, etc), what is convenient to you, are you more of a cloud person or a PC based email app user, price per user, number of emails that can be sent, and so forth. But the number one perspective you have to have in evaluating any of these different products is how convenient is it to your recipients. I am a firm believer that if you make security cumbersome, then users will always find ways to circumvent security for their own convenience. However, you can’t make something so convenient that security is thrown out the window. It’s a balancing act. Read More→

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May
17

Email marketing is a waste of time and money

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Not for reason you might think. Internet security or the lack there of, has made users suspicious and distrustful to all unsolicited emails. Let’s first take the argument from the personal perspective. We all have been hit with spam in our email accounts. We may have also experiences are own email address being hijacked by email spoofers.  All with the intent to get the recipient to click a link or open a file to start the process of identity theft. Read More→

Categories : Business Security
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May
04

Identity Theft Affects Email Marketing

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The economy, layoffs, fear and everything else that are making people nervous about the future has also lead to a rapid increase in small internet businesses popping up. With today’s  tools a person could potentially have a business up and running in hours. However…

Identity theft has raised the bar in blocking access to your new and existing customers using email marketing campaigns. In the past we may have found spam annoying as it filled up our in box, but with phishing, pharming, social media spying, etc.  all being used to steal one’s personal information, it’s gotten to the point of customers not opening, blocking and erasing all correspondences (legitimate or not). Hey, better safe than sorry.

All the so-called business cost savings that can be achieved using electronic media may be flying out the window. Aweber, Constant Contact, and others all have great products and these attacks are not their fault. Just realize that their identity has also been stolen: their brand. But as a business owner do you want to pay monthly service fees if all your marking efforts only end up in eTrash.

So, before starting a large, expensive email marketing campaign, determine if your customers will even read or click onto anything you send them. Maybe the new way to keep your customers informed is by creating a blog and posting your information and stories there. This strategy forces your customers to come to you and keeps them in control.

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